The term "Broista" is a trademark of Dutch Bros culture, signifying more than just a barista. The employee handbook establishes the premise that employees are the "fuel" of the company. The top directive of the handbook is not the quality of the coffee, but the quality of the connection. New hires are immediately introduced to the concept of "Dutch Luv"—a corporate ethos that mandates kindness and optimism as job requirements. The handbook frames the drive-thru window not as a transaction point, but as a stage for emotional exchange.
The company enforces strict anti-harassment, anti-discrimination, and substance abuse policies. Creating a safe, inclusive environment for both staff and customers is non-negotiable. 5. Technology and Social Media Policies
The visual rule is the uniform. Unlike Starbucks (green aprons) or Black Rock (black shirts), Dutch Bros has a specific, rigid color palette. dutch bros employee handbook top
The company maintains a zero-tolerance policy for discrimination or harassment based on race, gender, sexual orientation, or religion.
Pay rates vary by location and local regulations, with some areas, such as California, providing around The term "Broista" is a trademark of Dutch
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Dutch Bros, the popular Oregon-based drive-thru coffee chain, has built a reputation for providing top-notch service, quality products, and a fun, energetic work environment. With over 400 locations across the United States, Dutch Bros has become a beloved brand, attracting a loyal customer base and a talented team of employees. At the heart of Dutch Bros' success lies its employee handbook, a comprehensive guide that outlines the company's values, expectations, and policies. In this article, we'll dive into the Dutch Bros employee handbook, exploring its key components, and what makes it a top-notch resource for employees and managers alike. New hires are immediately introduced to the concept
The handbook maintains specific standards to ensure the brand's upbeat, professional image is consistent across all locations.
The foundation of the Dutch Bros employee handbook rests on three pillars: Speed, Quality, and Service. Every rule in the manual is designed to uphold these standards simultaneously.
plus tips, while others like the Portland, Oregon area start lower (around ), as of 2025.
: The company has a strong culture of promoting from within , allowing Broistas to level up into management or even become Shop Operators.