: Completely free forever with a standard Moz Community account.
Estimate how many clicks actually go to organic results versus paid Google Ads. Moz Domain Analysis
Free users receive 10 keyword queries per month. Each query provides up to 1,000 keyword suggestions and full SERP analysis, making it perfect for planning monthly content calendars. Step-by-Step: How to Run a Free Competitor Audit
Analysis of inbound links, top linked pages, and spam scores. Competitive auditing moztool free
Audit incoming backlinks to filter out toxic, manipulative websites. Step-by-Step Guide: Running a Free Site Audit
Because these tools are free, Moz imposes daily and monthly search caps to prevent abuse and server overload. Managing these limits effectively is key to getting enterprise-grade value without paying a dime. Free Account Limits Best Optimization Strategy Unlimited basic DA/PA checks
Ahrefs offers a completely free tier for verified site owners: : Completely free forever with a standard Moz
Batch your competitor research. Analyze your top 10 rivals all at once on the first day of the month. 10 queries per month
Estimates the percentage of clicks available to organic results vs. paid ads. 3. Link Explorer
Keyword research is the foundation of SEO. The free Keyword Explorer helps you identify relevant keywords that could attract visitors to your website. Each query provides up to 1,000 keyword suggestions
When search marketers search for a "Moz tool free," they are typically looking for the subset of premium utilities that Moz makes available to the public for $0. Moz is a pioneer in search analytics, famous for inventing industry metrics like and Page Authority (PA) , which estimate how well a website will rank on Search Engine Result Pages (SERPs).
Backlinks from other sites act as votes of confidence in the eyes of search algorithms. The Link Explorer tool maps out who is linking to you and your competitors.