Practice saying lines that establish your status. If interrupted, gently but firmly pause and take control of the time frame. Practice acting like the prize, rather than the petitioner.
If you want to tailor this framework to your business, let me know: What are you currently pitching?
“Instead of making your target the prize you are trying to obtain, believe that you are the prize.”
The STRONG method isn’t theoretical. It has been battle-tested in deals with executives from , among others. Practice saying lines that establish your status
To override the Croc Brain, Klaff devised the method, a six-step framework designed to create novelty, control emotion, and guide the listener to a decisive "Yes" . Here is your installation guide.
Reframe the dynamic. Ask your target to qualify themselves to you. Say something like, “I’m picky about who I work with. Can you tell me more about your organization?” At a primal level, you’ve just issued a powerful challenge.
Provide relevant to your industry. Review a section of your pitch to help make it more "hot." Let me know how I can help you start winning more deals ! If you want to tailor this framework to
There are several common frames you’ll encounter from your audience:
Facts and figures do not persuade—narratives do. Transition from your Frame setting into a compelling story. A good pitch narrative has three components:
The croc brain looks at your pitch and asks three basic questions: Is it dangerous? (If yes, run away) Is it boring? (If yes, ignore it) Is it complicated? (If yes, summarize and forget it) To override the Croc Brain, Klaff devised the
This is where most pitchers go wrong — and where Klaff offers a counterintuitive breakthrough.
Neediness is the absolute killer of deals. The moment a buyer smells anxiety, desperation, or a craving for approval, they instinctively pull back. Enter every meeting with the genuine internal belief that you do not need their money or their approval. You have a highly valuable asset, and you are simply interviewing them to see if they are worthy of sharing in its success. Conclusion