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CRM is the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction. It deals with all aspects of acquiring, engaging, and growing customers.
Whether you are a student preparing a classroom presentation, a professor structuring a lecture, or a professional looking to ground your strategies in core academic principles, this comprehensive breakdown of Chapter 1 provides the essential slides and concepts required for a high-impact PowerPoint (PPT) presentation. Slide 1: Introduction to Marketing and Chapter Overview Defining Marketing in the Modern Era
Consumers favor products that offer the best quality, performance, and features. (Focus: Continuous product improvement). principles of marketing by philip kotler ppt chapter 1
To design a winning marketing strategy, a manager must answer two simple questions: What customers will we serve (what’s our target market)?
Human wants that are backed by buying power. When a consumer has the desire and the financial means, wants become demands.
The chapter PPTs then use these core concepts to outline a five-step model for designing a customer-driven marketing strategy and building profitable customer relationships. This process is visually depicted in a circular flowchart that serves as the organizing framework for the entire textbook. Keep in mind that some resources may require
to create profits and customer equity. Slide 3: Understanding Customer Marketplace Concepts Needs, Wants, and Demands
The firm must decide how much it will charge for the offering.
What comes to mind when you hear the word "marketing"? Many think of advertisements, salespeople, or commercials. While these are parts of it, Kotler and Armstrong provide a much richer, more accurate definition. It deals with all aspects of acquiring, engaging,
Online, mobile, and social media marketing have changed how brands connect with consumers.
Introduction to Marketing: Creating and Capturing Customer Value
The goods-and-services combination the company offers.
[Production] ➔ [Product] ➔ [Selling] ➔ [Marketing] ➔ [Societal Marketing]
Holds that consumers will not buy enough of the firm’s products unless the firm undertakes a large-scale selling and promotion effort. It is typically practiced with unsought goods (e.g., life insurance or blood donations) and focuses on creating sales transactions rather than building long-term relationships.
