: The practice treats women as commodities to be abducted and forced into marriage.
: While the spirit is often shrouded in shadow, the musical sequences—most notably "Panghat"—showcase a more dramatic, custom-made red lehenga designed by Manish Malhotra to be fluid and flexible for dance Iconic Promotional Styles
Limiting your palette to 4 colors across costumes creates visual coherence even in chaotic horror-comedy.
: Beyond the bright colors, she embraced "statuesque" elegance in a black slip dress by David Koma , which featured sequin detailing and a thigh-high slit, emphasizing a more mature, sleek side of her style. On-Screen Costume Design & Aesthetics
: Represents the "ideal" demure woman that patriarchal society expects—quiet, innocent, and submissive.
The 2021 horror-comedy Roohi , starring Janhvi Kapoor, Rajkummar Rao, and Varun Sharma, was not only a box office talking point but also a significant marker for unique, character-driven fashion in Indian cinema. While the film explored dark themes, the style content—particularly that of Janhvi Kapoor’s characters, Roohi and Afza—offered a refreshing, accessible, and "open" take on fashion that blends rustic, quirky, and modern aesthetics.
Costume Design * Shaahid Amir. * Ayushi Jain. secondary cast. * Abishek Sharma. * Theia Tekchandaney.
When we first meet Roohi, her wardrobe reflects her vulnerability and small-town roots.
Following the film's release in 2021, content creators across Instagram, Pinterest, and YouTube latched onto the movie's distinct visual binary. The "Roohi vs. Afza" style challenge became a viral content format.
Pairing a traditional printed kurti with a leather jacket and combat boots.
If you are analyzing this film for a specific project, let me know if you want to focus on involved, need a breakdown of the makeup and hair design , or want to explore similar fashion aesthetics in modern horror-comedy cinema. Share public link
Create a "Dual Personalities" lookbook showing how to style a single piece of clothing (like a plain black tunic) into a daytime casual look and a nighttime grunge look.
The most compelling fashion narrative in the film belongs to Janhvi Kapoor’s dual character, Roohi and her demonic possessor, Afza. The costume design uses texture, color, and silhouette to create a stark visual contrast between the two entities inhabiting the same body.