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Secara hukum di Indonesia, penyebaran video ini melanggar serta UU Pornografi . Pelaku penyebaran, baik pengunggah pertama maupun netizen yang ikut membagikan ulang tautan video tersebut, dapat dijerat hukuman pidana penjara dan denda miliaran rupiah.

Berdasarkan informasi yang beredar, ada 9 artis yang terlibat dalam skandal video casting iklan sabun mandi ini. Mereka adalah:

This dark chapter ultimately sparked a major cultural shift: the public and media became far more aware of predatory recruitment tactics. These scandals also triggered crucial conversations about the need for stronger laws against digital sexual violence and for better protection of individuals' privacy in the workplace.

Banyak dari aktris yang ada di dalam rekaman tersebut kini telah menjadi artis papan atas atau bahkan telah berhijrah, sehingga memicu rasa penasaran netizen mengenai penampilan masa lalu mereka.

Once inside, the narrative shifted. They were told the commercial required them to act out "showering" scenes. This is where the line between professional acting and exploitation blurred. One of the participants, Novi, later told police that the promise of a lucrative contract was used to pressure them. While some women, like Melvy Novaliza, kept their undergarments on, others were allegedly pressured into performing nude for the camera.

Verification tools show that the video circulating in WhatsApp groups is a spliced edit of 4 different unrelated clips. Two clips are from a beauty vlogger’s tutorial, one is from a BTS of a different shampoo ad, and only one 5-second clip is actually from the soap casting.

Namun, hingga saat ini, identitas sebenarnya dari 9 artis tersebut belum dapat dikonfirmasi secara resmi.

Kasus ini menyoroti lemahnya pengawasan terhadap proses casting. Dalam dunia hiburan, casting seharusnya menjadi tahap profesional untuk menguji kemampuan akting dan screen test calon talent.