Sociology 9699 Notes __exclusive__ -

: Labeling theory (Becker) shows how teacher expectations create a Self-Fulfilling Prophecy . Student subcultures (e.g., Willis's counter-school 'lads') directly influence academic success or failure. 4. Global Development

Pluralist Approach: Control is driven by consumer demand. The media market is diverse, and media companies must provide what audiences want to buy, ensuring a marketplace of ideas.

Traditional media often relies on narrow stereotypes regarding gender, ethnicity, social class, and age, though digital media platforms allow for decentralized, alternative narratives. sociology 9699 notes

At the heart of Sociology 9699 is the question: How do we become who we are?

When writing essays, you must contrast different theories to score high marks in Assessment Objective 3 (Evaluation). Use this quick-reference table in your study notes: Perspective Core Ideology Key Theorists : Labeling theory (Becker) shows how teacher expectations

: Sociologists reject extreme biological determinism. They use evidence from feral children (e.g., Genie) and cross-cultural variations in gender roles (e.g., Margaret Mead's research) to prove that human behaviour is learned.

Non-participant Observation: The researcher watches from a distance. More objective, but limits insight into participants' subjective meanings. Secondary Sources Global Development Pluralist Approach: Control is driven by

The consistency and replicability of the research. If repeated by another researcher using the same methods, it should yield identical results.

Use past papers to write quick 10-minute essay plans consisting of your introduction thesis, three structural body paragraphs (KEEV framework), and a conclusion.