“Zero-rating creates a two-tier internet,” explains digital rights lawyer Usama Khilji. “The rich (global platforms) get free lanes. The poor (local innovators, newspapers, educational portals) get toll roads.”
The proliferation of zero-rated websites in Pakistan has significant implications for free speech and digital inclusion.
During and following the COVID-19 pandemic, the Pakistani government, in conjunction with the , spearheaded efforts to zero-rate educational websites. This allowed students across the country to access university portals, virtual learning environments (VLEs), and digital libraries without needing an active, paid data bundle. 2. Emergency and Healthcare Resources zerorated websites pakistan
: Interestingly, while zero-rating aims to lower costs for users, internet shutdowns in 2024 cost Pakistan's economy over $1.6 billion . The IT sector alone loses roughly $1 million per hour during these blackouts. Key Zero-Rated Platforms (Historical & Active)
One of the most widely known zero-rating initiatives in Pakistan was the rollout of Meta's (formerly Facebook) program (previously known as Internet.org ). Partnering with local operators (such as Telenor), this program provided a stripped-down, text-only version of the internet to users. It included access to basic services like local news, health information, weather updates, and a simplified version of Facebook, allowing millions of first-time internet users in Pakistan to get online without prohibitive data costs. The Economics and Mechanics Behind Zero-Rating During and following the COVID-19 pandemic, the Pakistani
By implementing these recommendations, Pakistan can promote digital inclusion, ensure a fair and transparent online experience, and harness the benefits of zero-rated websites for its citizens.
This comprehensive article explores how zero-rating works in Pakistan, analyzes the categories of websites involved, evaluates its social impact, and looks closely at the tech stacks and controversies shaping its deployment. What is Zero-Rating and How Does It Work? or Ufone) you use?
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Free access acts as an "on-ramp" for the internet. Users who start with free text-based Facebook or WhatsApp eventually learn the utility of the web and transition into paying data consumers.
Which (Jazz, Zong, Telenor, or Ufone) you use?